B. League Chairman Shinji Shimada recognizes that in order to carry out the league’s grand vision of becoming a major presence in Japan, it will first need to catch up in terms of popularity and market size to the J. League and Nippon Professional Baseball.
With that in mind, the league plans on advancing into its next phase — in which it will require stronger business results from its clubs.
On Tuesday, the five-year-old circuit revealed its roadmap for business expansion, which will call on clubs to increase revenues and raise their marketing game.