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Japan Times
WORLD / Politics
Sep 8, 2017

U.S. may need new law to address political advertising on social media sites: senator

U.S. legislation may be needed to require social media companies to disclose more about how their platforms are used for political advertising, a senior Democratic lawmaker said Thursday, after new signs of Russian efforts to influence the 2016 election.
Japan Times
LIFE / Lifestyle
Dec 23, 2013

From Mikimoto's pearls to ones of publicity wisdom

Having invented a method for creating cultured pearls in 1893, Meiji Era entrepreneur Kokichi Mikimoto set about selling them to the world. Apparently not one for understatement, he once announced he hoped to "adorn the necks of all women around the world with pearls."
Japan Times
BUSINESS
Mar 15, 2018

Bitcoin slides as Google bans cryptocurrency advertising amid crackdown on scams

Alphabet Inc.'s Google said on Wednesday it was banning advertisements for cryptocurrencies and initial coin offerings, the latest internet company to clamp down on the sector amid growing concerns about scams.
JAPAN / Media / MEDIA MIX
Jun 26, 2011

Game changer as advertisers take a sporting chance

Earlier this month, teen golf sensation Ryo Ishikawa was driving his Audi when he was stopped by police and told that his international driver's license, obtained in the United States, was not valid in Japan. It was an innocent faux pas, but Ishikawa was forced to apologize profusely through the media...
Japan Times
BUSINESS / Tech
May 1, 2023

AI chatbots have been used to create dozens of news content farms

Each of the sites analyzed published at least one article containing an error message commonly found in AI-generated text.
Japan Times
BUSINESS / Tech
Sep 13, 2022

From blocked to blue ticks: How Twitter learned to love China revenue

Ad purchases on the platform by state-affiliated entities has come as Chinese police arrested more of those finding ways to use the service to criticize authorities.
Japan Times
WORLD / Politics
Oct 27, 2018

How Republicans are using immigration to scare voters to the polls

Analysis
COMMENTARY / World
Mar 31, 2018

What did Cambridge Analytica really do?

It's possible that despite capturing Facebook data on 50 million people, Cambridge Analytica didn't actually accomplish anything noteworthy in the realm of politics.
Japan Times
CULTURE / Entertainment news
Feb 9, 2017

Film exposes underworld of U.S. kids sold for sex via online classified site Backpage

When Mary Mazzio first heard about middle-school girls from her hometown of Boston suing a website on which they had been sold for sex, the self-described "recovering lawyer" was blown away.
Japan Times
BUSINESS
Dec 31, 2010

Digital signs provide flashy new trend in advertising

Moving through a bustling JR East station, one can't help but notice the ubiquitous digital information swirling about.
Japan Times
BUSINESS / Tech
Feb 4, 2022

Apple made a change that is hammering internet firms like Facebook's owner

A long-planned shift in how people's information may be used online is having a dramatic impact on internet companies that have spent years building businesses around selling ads.
JAPAN / Politics
Nov 27, 2018

Constitutional referendum would unleash TV blitz never before seen in Japan

If Japan ever calls a referendum on whether to revise the postwar Constitution, it could spark a heated TV advertising war, akin to what the U.S. goes through for its presidential election campaigns.
WORLD / Politics / ANALYSIS
Oct 20, 2015

Underestimating Canada's Justin Trudeau proved fatal for Conservatives

The long Canadian election campaign was supposed to highlight just how inexperienced Liberal leader Justin Trudeau was and give the ruling Conservatives an ample supply of gaffes to use in attack ads.
BUSINESS / Tech
Dec 31, 2013

New Google ad service called 'game-changing'

 
JAPAN / Media / MEDIA MIX
Nov 12, 2006

Cameron Diaz presses all the right buttons for SoftBank

For some insight into the ruckus that SoftBank kicked up when it relaunched its mobile phone service with a zero-yen-per-call plan, check out its new ads and compare them with the competition's. NTT DoCoMo's ads showcase no less than seven famous personalities (eight if you count female comedy duo Othello...
Japan Times
BUSINESS
Jan 17, 2020

Comcast's Peacock streaming service to offer free and $5- or $10-a-month options

Comcast Corp.-owned NBCUniversal's new Peacock service, its belated entry into the streaming video wars, will offer free and $5-per-month options with advertising, the company announced on Thursday.
Japan Times
WORLD / Politics
Oct 22, 2019

Facebook announces steps to clamp down on misinformation ahead of 2020 U.S. election

Facebook Inc. has announced steps to combat misinformation and voter suppression ahead of the November 2020 U.S. presidential election, on the same day it disclosed the removal of a network of Russian accounts targeting U.S. voters on Instagram.
Japan Times
BUSINESS / Tech
Aug 24, 2018

Europe's new GDPR data law upends global online advertising

Europe's new data privacy law has put a small army of tech firms that track people online in jeopardy and is strengthening the hand of giants such as Google and Facebook in the $200 billion global digital advertising industry.
Japan Times
BUSINESS
Feb 7, 2018

Cryptocurrency advertising goes big in Japan, but the pushback has begun

If a massive billboard by Shibuya crossing is a barometer of trends in Japan, then the latest ad for the cryptocurrency exchange DMM Bitcoin, featuring a Japanese celebrity coated in gold, may be a sign of how cryptocurrencies have taken center stage in both the advertising media and the broader national...
COMMENTARY / World
Jan 16, 2018

Facebook's new mission may be impossible

Mark Zuckerberg's company is imitating Snap in trying to focus on interactions with 'friends and family.' But can the media genie be bottled up again?
Japan Times
JAPAN / Media / BIG IN JAPAN
May 27, 2017

Magazine snares rival 'scoop thief' red-handed

In its May 25 issue, Shukan Shincho set pens a-pushing and tongues a-wagging throughout the nation by accusing rival weekly magazine Shukan Bunshun of engaging in sneaky schemes to steal its thunder.
BUSINESS / Economy
Feb 3, 2016

Economist says pre-bout parade of sumo sponsors gives clues to Japan Inc.'s health

When the giants of sumo wrestling prepared to step into the ring for last month's grand tournament in Tokyo, Akiyoshi Takumori fired up his spreadsheet.
JAPAN / Media / MEDIA MIX
Mar 23, 2008

You'd have to be drunk to be fooled by Japan's booze commercials

A few weeks ago the Asahi Shimbun printed a letter from a 59-year-old man who complained about a TV commercial for Kirin's Tanrei, one of those beerlike beverages known as happoshu. In the spot, world-famous alpinist Ken Noguchi is seen climbing a mountain, the Gipsy Kings howling away on the soundtrack....
JAPAN / Media / MEDIA MIX
Oct 1, 2006

Stars strive to be normal guys . . . and you buy it

During the 1980s bubble era it was almost obscene how much money Japanese companies overspent on things they didn't really need. In the media world, this extravagance was manifested in the hiring of foreign celebrities to appear in TV commercials.
JAPAN
Sep 5, 2001

Trains to become moving billboards

Advertisers in Tokyo gained a new medium on Tuesday -- rail cars.
The Consumer Affairs Agency is warning against fake websites that lure consumers into purchasing unrelated or counterfeit products.
JAPAN / Crime & Legal
Oct 10, 2024

Consumer watchdog warns against fake electronics sites

The sites, often promoted via social media ads, are luring consumers into purchasing unrelated or counterfeit products.
In the United States, Temu has bid on keywords including "Walmart Black Friday deals," "Kohls Black Friday," and "Bed Bath Beyond." Shein has bid on keywords including "Walmart clothes," "Zara jeans," and "Mango dresses."
BUSINESS / Tech
Nov 28, 2024

Online marketing costs jump amid bidding war by Temu and Shein

Both platforms' aggressive bids on search keywords used by competitors make it more costly for other retailers and brands to reach shoppers on Black Friday.
A view of a Nestle, La Laitiere product cover in a supermarket in Paris. The video of Nestle's version of Baroque artist Johannes Vermeer's oil painting The Milkmaid generated sigificant "media value" for the Swiss food giant.
BUSINESS / Companies
Aug 21, 2023

From 'Mad Men' to machines? Big advertisers shift to AI

Many companies remain wary of security and copyright risks, however, meaning humans will remain part of the process for the foreseeable future.

Longform

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What it takes to save lives on Mount Fuji