Comcast Corp.-owned NBCUniversal's new Peacock service, its belated entry into the streaming video wars, will offer free and $5-per-month options with advertising, the company announced on Thursday.

Customers who want to avoid all advertising can pay $10 per month, NBCUniversal said in a statement released as it opened a presentation to investors at its 30 Rockefeller Plaza headquarters in New York.

The cost for the ad-free service will drop to $5 per month for customers of Comcast or Cox Communications, the statement said.