There’s a certain irony in Prince Harry, a man with little corporate experience, joining BetterUp, a company that sells professional-development coaching.

The San Francisco-based firm certainly seems to have helped his career develop. Harry’s been using its services for several months. He’s meanwhile landed production deals with Netflix and Spotify Technologies. Now he’s stepping into the position of chief impact officer at BetterUp itself.

Harry is far from the first royal to trade the palace for the boardroom. We’ll soon see whether he’ll follow those who have been successful, such as his father’s cousin, the Earl of Snowdon, or end up like those with spottier resumes, like his uncles Prince Andrew and Prince Edward. But there are reasons to believe he’ll make more of the executive role than his predecessors who have ventured into the workplace.