With the rapidly growing popularity of esports, more and more people are watching tournaments and matches online, expanding the size of the market.
Hokkaido is no exception to the boom, with professional teams sprouting up one after another in anticipation of further growth and the Hokkaido Esports Festival — a major event (organized by the Hokkaido Esports Association whose members include the Hokkaido Shimbun) — recently hosting its second annual gathering.