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The government is seeking out ways to support “femtech” startups as more businesses see the intersection of technology and female health as an opportunity to tap into new areas of growth.

In June, the Ministry of Economy, Trade and Industry chose 20 femtech companies for a combined subsidy of ¥150 million ($1.4 million) to help them develop products and services that can help women cope with issues such as menstruation, pregnancy, infertility treatment and menopause.

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