Online fashion retailer Zozo Inc. says the successor to its Zozosuit body-measuring outfit has solved the flaws that sank its earlier version.
The original polka-dot bodysuit, which when scanned with a smartphone allowed users to upload their measurements and order custom-made clothes, received massive interest from the fashion industry but failed to drive sales amid complaints of poor sizing.
Zozo's engineers have reworked their algorithms and increased the number of measuring markers to 20,000 from 400 previously for the Zozosuit 2, Chief Operating Officer Masahiro Ito said in an interview.