Social media is a minefield of negativity that often leaves users in a conundrum whenever they stumble across someone doing something online that clearly seems obnoxious. Should users call people out for such behavior? Are they acting in a righteous manner or are they simply giving them the attention they're seeking in the first place?

YouTube group Represent Earth (Repozen Chikyu) put this principle to the test last week with one of 2019's stranger online bait-and-switch campaigns.

The collective operates one of the most popular channels on the video-sharing site, featuring clips of them playing internet-themed card games or playing pranks on one another.