Thai police last month raided a residence in Pattaya where an alleged telephone swindling operation was taking place. They discovered 15 Japanese nationals suspected of calling retired people in Japan and fooling them into purchasing electronic money. Japanese police say they will arrest the suspects after they are deported.

The sketchy quality of the reports deepened the general confusion about these kinds of telephone scams, which have been in the news for years and continue to be an ongoing problem. It wasn't just a lack of information on why the men were making calls from Thailand, but the whole nature of these kinds of swindles, which prey on older people who believe stories that, on the surface, sound ridiculous.

Even when media outlets go into detail on a case, readers and viewers will likely scratch their heads. The basic idea is to get a targeted person on the phone and pretend to be a close relative in serious trouble — traffic accident, work-related disaster — whose resolution requires an immediate infusion of cash. Don't these victims recognize the voice of their own flesh and blood? How could they be so gullible?