Some Japanese firms rushed Monday to secure business opportunities presented by the newly unveiled Imperial era name, which will be used from May 1, preparing or releasing products inscribed with the kanji for Reiwa.
Just 2 minutes and 27 seconds after the televised announcement of the era name, a precision parts manufacturer in Hiroshima Prefecture began accepting orders on its homepage for tin sake cups laser printed with the new era name.
"We're happy because our goal was to launch products within 3 minutes. We hope our customers will use them on a daily basis," said Shinichi Ikeda, an official of Castem Co.