India outlined a new draft policy for its burgeoning e-commerce sector on Saturday, focusing on data localization, improved privacy safeguards and measures to combat the sale of counterfeit products.
The proposed overhaul, which would likely increase operating costs for the sector, comes two months after the country modified regulations governing foreign direct investment in e-commerce.
That forced retail giants Amazon and Walmart-owned Flipkart to restructure their Indian operations, and the latest reforms spell further upheaval.