Some day soon, stargazers searching for answers in the night sky might see the logo of a soft drink company blazing past the Milky Way, or a promotional message from a fast food restaurant.
That at least that is the hope of StartRocket, a Russian startup aiming to put billboards in space.
The firm plans to turn hundreds of tiny satellites into a massive display visible from Earth — something its CEO, Vlad Sitnikov, said will make him the first man to draw in space since the ancient Greeks grouped stars into constellations.