A Tokyo-based startup specializing in the business of recycling clothes is slated to proceed to the final stage of an annual global startup competition, scheduled to be held in San Francisco in May of next year.

Jeplan Inc. won the Japan round of the Startup World Cup 2019, held last Friday at the Tokyo International Forum, beating nine other rivals chosen from over 150 applicants.

The startup, which was founded in 2007, introduced a polyester-outfit recycling business model. It also aims to help reduce excess amounts of clothing produced by the fashion industry and bought by consumers, the firm said.