Seeking growth beyond a shrinking beer market, Kirin Holdings Co. is turning its attention to making people healthier.
The second-largest beer-maker in the country aims to reach ¥100 billion in sales of food and beverages aimed at appealing to wellness concerns in the next two decades, CEO Yoshinori Isozaki said in an interview last week. The segment could take 10 to 20 years to build out, he said.
"Last year we began looking at how we can develop a business in the area of health and well-being," Isozaki said at the brewer's Tokyo headquarters. "Everyone wants to live as long as they can."