In a move that some may consider cold-hearted, a Finnish nongovernmental organization is aiming to raise €400,000 ($480,000) to carve U.S. President Donald Trump's face on an arctic iceberg to highlight global warming.

The effort, known as Project Trumpmore, a reference to Mount Rushmore, is being undertaken by the Melting Ice Association in a bid to prove that global warming exists. It will see the group commission a 115-foot-tall (35-meter-tall) carving of Trump's bust into a glacier that — if their crowdfunding attempt is successful — will be fitted with a camera to livestream its fate.

"Global warming is one of the most important issues and topics of today," said Nicolas Prieto, chairman of Melting Ice. "There are still people who ponder whether it's a real issue. We want to build the monument for all of us, so we can see how long the sculpture lasts before melting. Often people only believe something when they see it with their own eyes."