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Sony Mobile Communications Inc. announced Tuesday it will begin selling a new communications robot targeted at families next month, furthering its foray into the trending robot market.

“We’ve developed this product based on a theme of making it a new member of the family,” Hiroshi Ito, deputy head of the smart products division at Sony Mobile, said during a news conference in Tokyo. “We’d like to propose a new way of communication with this that makes communication more fun for families.”

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