Every March the cryogenically frozen corpse of a Norwegian man breathes fresh life into sleepy Nederland, Colorado, where throngs of fun-lovers fill the streets for Frozen Dead Guy Days, a festival in honor of the town's most famous resident.

The annual three-day festival is the brainchild of a local businesswoman who came up with the whimsical idea 16 years ago as a way to attract visitors to Nederland, where the man's body has lain in repose in a shed since 1993.

The event topped her wildest expectations: From a modest crowd of about 1,000 the first year, the festival now draws about 20,000 visitors. Many of them dress in Halloween costumes as they revel in such quirky events as a polar plunge, a frozen salmon toss, musical acts and a costume ball.