Top video game companies, caught off-guard by the runaway success of "Pokemon Go," are wrestling with how to play catch-up after the augmented reality app became a worldwide phenomenon.
Nearly a dozen executives at companies from Sony Corp. to "Angry Birds" creator Rovio said "Pokemon Go" would be a tough act to follow, and some even said a challenge would not be worth it. Gamers should not expect the quick release of a rival app anytime soon, some said.
On mobile devices, players search for and capture cartoon characters from the Pokemon franchise — displayed in the real world, using the live view from a smartphone camera. "Pokemon Go" has been the most downloaded mobile game since its July release.