Having already spent time in the limelight as the CEO of Line Corp., Akira Morikawa has now started a new venture that targets would-be fashionistas and connoisseurs of popular culture.

The 48-year-old former CEO launched a new startup called C Channel Corp. in April that displays short videos aimed at smartphone users on subjects such as kawaii (cute) fashion and gourmet foods. The video clips are uploaded by fashion models and similarly style-savvy young women.

Unable to view this article?

This could be due to a conflict with your ad-blocking or security software.

Please add japantimes.co.jp and piano.io to your list of allowed sites.

If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.

We humbly apologize for the inconvenience.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.