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Having already spent time in the limelight as the CEO of Line Corp., Akira Morikawa has now started a new venture that targets would-be fashionistas and connoisseurs of popular culture.

The 48-year-old former CEO launched a new startup called C Channel Corp. in April that displays short videos aimed at smartphone users on subjects such as kawaii (cute) fashion and gourmet foods. The video clips are uploaded by fashion models and similarly style-savvy young women.

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