McDonald's Japan on Thursday unveiled a new business strategy that focuses on low prices.

It has come up with three new ¥200 burgers — egg and cheese, barbecue pork and ham and lettuce — that will debut on Oct. 26.

"Customers overwhelmingly told us they wanted a better range of different sized options on the menu to satisfy their hunger but still at an affordable value price," said McDonald's Japan Holdings Co. chief executive officer Sarah Casanova at a menu launch in Tokyo.