When Line Corp. resurrected a popular 2002 Indonesian teen movie and filmed an online version portraying the same cast and characters, a decade older and using its Line Alumni app, the company quickly found it had a hit on its hands.

Line released its new, 10-minute version of "Ada Apa Dengan Cinta?" ("What's Up With Love?") on YouTube, and fans of the original proved to be eager to revisit the story.

"The film was a huge hit in Indonesia. People who saw it 12 years ago are now in their 30s, meaning they are highly literate with smartphones and the Internet," CEO Takeshi Idezawa told reporters at the Foreign Correspondents' Club of Japan on Wednesday in Tokyo.