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Belgian beer festival; Edo-style cooling; cute Tokyo guide


Belgian beer festival

This year’s Bruxellensis Beer Festival, also known as The Brussels Festival of Characterful Beers, will be held from July 29 to Aug. 3 in Tokyo’s Ikebukuro West Gate Park.

This will be the fifth year this festival is being held in Japan.

More than 100 types of Belgian beers will be served at the event, including selected beer from the original event in Belgium, making it the largest beer festival in Japan.

The venue will be open from 3 p.m. to 10 p.m. for the first three days and will start at noon on the last two days, ending at 10 p.m. on Aug. 2 and 9 p.m. on Aug. 3.

Ale House Band, Studio Sakuran with M. Dream Dance Group and others, including the Ikebukuro Taiko troupe and the popular Twizz jazz band, are scheduled to perform during the event.

Tickets are ¥3,900 and come with eight coupons redeemable for either eight drinks or seven drinks and a specially designed commemorative glass (while supplies last).

Tickets can be purchased online at eplus or pia.

Edo-style cooling

This summer, a “water sprinkling project” will be held from July 25 to Aug. 14 in five locations around the Otemachi, Marunouchi and Yurakucho districts in Tokyo, using waste water from buildings that has been cleaned.

Splashing water on the street is a common way to combat the summer heat in Japan, a practice that has been in practice since the Edo Period. The water absorbs the heat from the atmosphere as it evaporates from the ground, which in turn helps lower the body temperature by around 2 degrees.

The first three events are scheduled to start at 5:30 p.m. on Gyoko-dori, a street in Marunouchi on July 25; around Yurakucho Station on Aug. 1; and on Otemachi Kawabata Ryokudo Street on Aug. 4.

The final two will be held Aug. 8 around the Tokyo Sankei Building in Marunouchi and on Aug. 14 at the Tokyo International Forum in Yurakucho, at 12:30 p.m. and 3:30 p.m. respectively.

All events will last 30 minutes.


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Cute Tokyo guide

Japanese pop artist Kyary Pamyu Pamyu launched the French version of her new Tokyo Guide smartphone application — called Moshi Moshi Tokyo — for iOS at her official booth in the Kawaii Area of the Japan Expo 2014 in Paris, which ran from July 2 to July 6.

The English version of the free app is scheduled to be released in conjunction with the J-Pop Summit Festival 2014 on July 19 and 20 in San Francisco and Hyper Japan 2014 from July 25 to 27 in London.

Free buttons will be given away every day to the first 500 people who download the free sample of Moshi Moshi Tokyo. The buttons can be claimed at any of the three events listed above.

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