Nagoya company Kagome Co. is promoting tomato cultivation in areas affected by the 2011 Great East Japan Earthquake.

The tomato ketchup and vegetable-based beverage maker has been expanding local production of tomatoes as part of its goal to produce its tomato juice entirely within Japan.

Hoping that this will help revitalize the farm industry and alleviate unemployment problems, the company has invited agricultural corporations and farmers to grow tomatoes along the shores of Miyagi Prefecture, which were ravaged by the tsunami disaster in 2011.