A newborn baby cannot hold or even swipe at an iPad, but Fisher-Price is providing a way to keep infants glued to the device.

The Newborn-to-Toddler App-tivity Seat for the iPad allows parents to strap a baby to the reclining bouncy chair and slip a tablet into an attached case that hovers above the infant's face.

The seat is chafing parents and child advocates who say the introduction of screen technology so early is harmful to the health and development of babies. Fisher-Price's seat seems to hit a new low, they say, but other retailers also are promoting holiday gifts that integrate tech into baby gear — even a potty training seat with an iPad stand.