JAPAN

METI taps foreign students as content envoys

Content pitch: Guo Xijia, a Chinese student at Sophia University, speaks during a final presentation event at the Ministry of Economy, Trade and Industry on Dec. 5. | COURTESY OF REVAMP CORP.

By Kazuaki Nagata
Staff Writer

Jan 16, 2013

Foreign students studying in Japan can be a great help in promoting the nation's strong points overseas.

Under the Cool Japan Strategy, the Ministry of Economy, Trade and Industry is now trying to solicit these students' help in pitching more Japanese content abroad, including manga and "anime."

METI appointed 137 foreign students as "international student ambassadors" in October to promote CoFesta, a series of content-related events held between summer and winter or spring every year, including the Tokyo Game Show and the Tokyo International Film Festival.

METI taps foreign students as content envoys

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