• Bloomberg


NTT DoCoMo Inc., the nation’s biggest mobile-phone operator, posted the first monthly decline in subscriptions in more than five years as Softbank Corp. and KDDI Corp. lured customers with Apple Inc.’s iPhone 5.

DoCoMo, the only one of the three top wireless operators that doesn’t offer the iPhone, lost 40,800 net subscribers in November, it said in a statement Friday.

That’s the first monthly drop since August 2007, according to data from the Telecommunications Carriers Association, an industry group. KDDI and Softbank both posted increases in subscriptions last month, they said in separate statements.

The decline puts pressure on DoCoMo to offer Apple’s smartphone after the Tokyo-based carrier cut its estimates for full-year profit and new subscribers in October.

The iPhone 5 topped Japan’s mobile-phone sales rankings last month, according to researcher BCN Inc., helping KDDI and Softbank erode DoCoMo’s lead in total subscriptions.

“The adoption of the handset by Japan’s largest carrier is now inevitable,” Amir Anvarzadeh, a Singapore-based manager for Asia equity sales at BGC Partners Inc., said Friday by email. DoCoMo rose as much as 3.4 percent, the most since March 16, to ¥122,200 in Tokyo trading after the Nikkei reported earlier the carrier may consider introducing the iPhone, citing an unnamed company official.

“IPhones and iPads are very popular and could be attractive among our lineup if we offered them,” Naoko Minobe, a spokeswoman for DoCoMo, said on the same day by email. “Nothing has been decided about our handset portfolio for next year and after.”

KDDI, the nation’s second-largest mobile-phone company, said it posted a net gain of 228,800 customers last month. Softbank, the third-biggest, added 301,900.

DoCoMo had 60.8 million total subscribers at the end of November, compared with 36.6 million at KDDI and 31 million at Softbank, according to the companies’ statements.

The iPhone 5, which has a bigger screen, a more lightweight body design and a faster processor than previous iPhones, went on sale in Japan in September. DoCoMo added 16 new models last month, including Samsung’s Galaxy S III and Sony Corp.’s Xperia AX.

DoCoMo’s net income will rise 9.3 percent from a year earlier to ¥507 billion ($6.1 billion) in the 12 months ending in March, the company said Oct. 26, lowering its previous forecast of ¥557 billion.

The carrier forecasts subscriber additions will total 2 million this fiscal year, down from an earlier estimate of 2.8 million, it said at the time.

Cupertino, California-based Apple ranked second after South Korea’s Samsung Electronics Co. in global smartphone shipments in the three months that ended Sept. 30, according to researcher IDC.

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