Last spring, budget carrier Skymark Airlines announced new service from Narita airport to Hokkaido, Okinawa and Kyushu starting this fall, and as a special promotional incentive would offer one-way fares at only ¥980 for the first three months on each new route. The deal is limited to only 20 seats on each flight. These seats can only be booked through Skymark's website and have to be reserved at least 28 days in advance. Service to Asahikawa (one round trip a day) and Shin Chitose (Sapporo, two round trips) in Hokkaido commenced Oct. 30. Flights to Naha in Okinawa will begin Dec. 8 (two round trips), and supposedly the Fukuoka route opens on Feb. 1 of next year, though it hasn't been announced on the website yet. According to the Mainichi Shimbun, the ¥980 seats tend to be snatched up minutes after they're made available.
Skymark, which opened for business in 1996, has established these routes to compete with ANA's new special low-cost carrier Peach Airlines, which has begun service, but for the moment only flies out of Kansai International Airport in Osaka. The regular one-way fares for the new routes on Skymark are ¥12,800 for Shin Chitose, ¥13,800 for Asahikawa and Fukuoka and ¥16,800 for Naha, though there is also another limited deal for one-way flights as low as ¥3,800 for bookings made at least 21 days in advance. Regular one-way flights to all these destinations on JAL or ANA from Narita start at about ¥30,000. Basically, Skymark is be the first budget carrier to open a hub at Narita.
A Mainichi reporter took a flight to Shin Chitose the first day the ¥980 seats were available. He had been made aware that the flight offered "no service," though it's the same no matter which fare you pay. Consequently, he spent ¥120 for a bottle of tea in the airport and then discovered that Skymark only charged ¥100 for the same amount of tea on board. Having been conditioned to expect higher charges he was surprised (though not as surprised as we were that security allowed him to carry a liquid onto the plane). He also said the seats were not as cramped as he thought they'd be, comparing them to "non-reserved seats on the Shinkansen" in terms of roominess. He met a 31-year-old man on the flight who was going home to Sapporo "for the first time in 3 years" and felt it strange that the train from Shin Chitose Airport to the city proper was more (¥1,040) than the air fare from Tokyo.