SoftBank, DoCoMo and KDDI are all hoping that their new lineup of cell phone models are going to make a big splash on the market when they’re released this summer. On one count at least, that will be true for almost all models, as waterproof was the dominant feature in this season’s phones.
But being able to cut it poolside wasn’t the biggest issue. What had keitai-watchers buzzing was whether DoCoMo and KDDI would to outshine SoftBank in the smartphone arena. SoftBank currently sell the iPhone, which has quickly become the nation’s favorite smartphone. Given the exclusivity of Softbank’s agreement with Apple, Docomo and KDDI naturally had to come up with rival devices to knock the sheen of Apple’s best selling gadget. To that end, last week both carriers announced new phones that will run on the Android OS. Among them were more interface options. For example, KDDI’s IS01 smartphone offers both a qwerty keyboard and a touch display; same goes for Docomo’s Sharp LYNX SH-10B.
But SoftBank still seems to continue to be one step ahead, in terms of innovation. Many of the new cell phones in the SoftBank stable are Twitter-friendly, straight out of the box, thanks to either an app or widget. After the U.S., Japan has the highest number of Tweet traffic in the world, with the Japanese making up 15 percent of the globe’s Tweets, so it’s easy to see how this function might be popular.
SoftBank also showed itself to be ahead of the curve by introducing a pet monitoring device called Mimamori which can be controlled by the user’s cell phone. This very groovy looking digital camera is equipped with a motion sensor that allows it to track a pet’s movements while in the home and relay shots of that pet to the user’s mobile. The camera can also be remotely controlled in real time by users who want to check up on their pets while they are out of the house.
While Softbank pulled ahead with novelties such as these, DoCoMo really came up trumps in the style stakes by offering brand-designed phones for their Style Series, including models designed by popular brands Francfranc and Marimekko. Expect to see these stylish numbers dangling from the handbags of Shibuya and Ginza this summer.
As we already mentioned, the majority of phones were waterproofed this season. Will solar charging be the next big thing in the fall collections? If so, both KDDI and SoftBank are already out of the gate. SoftBank’s Solar Hybrid 936SH developed by Sharp offers two hours of standby display or one minute call time for a 10-minute charge. KDDI also offers a Sharp model with their Solar Phone SH007 and also claims that a 10-minute solar charge is enough for a one-minute phone call.
As temperatures soar and these new phones hit the streets, the battle to knock the iPhone off its top spot is set to intensify.
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