About 200 people lined up Friday morning in Tokyo's Omotesando district for the chance to buy Apple Inc.'s new iPhone 3GS, the latest model in the iPhone series and Softbank Corp.'s mobile phone lineup.
Many had already lined up outside the Softbank flagship store by 6:30 a.m.
"The revolution of the Internet . . . the mobile Internet is growing, and people can always carry (some device to connect to) the Internet, and the Internet will be part of their daily lives," said Softbank CEO Masayoshi Son at a ceremony that started at 6:40 a.m. at the shop, where popular actress Aya Ueto was also on hand.