An increasing number of financial institutions are offering seminars on health care, travel, wine tasting and food, targeting baby boomers now approaching mandatory retirement age with money to spend and invest.
The financial institutions hope that the generation born between 1947 and 1949 will come to love the "affluent lifestyle" through such seminars and, in the process, grow interested in financial products.
On a Saturday evening last month, about 70 baby boomers got together in a conference room in Tokyo's Marunouchi business district. With a glass of wine in hand, they listened to a lecture on wine tasting and making.