Nissan Motor Co. said Thursday it has acquired the naming rights for International Stadium Yokohama, venue for the final match of the World Cup soccer finals in June 2002.
The stadium, home to Nissan’s J. League soccer team, Yokohama F Marinos, will be called Nissan Stadium from March. The automaker will pay 470 million yen a year to the city of Yokohama for the rights, which will last five years, Nissan said.
The stadium, the largest in Japan, seats 72,327 people.
Norio Matsumura, Nissan executive vice president in charge of global sales and marketing, said in a statement, “We are delighted to partner with Yokohama City on this initiative, which precedes Nissan’s move to Yokohama in 2010.”
In June, the automaker announced its plan to transfer its Tokyo headquarters functions to Yokohama.
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