If a convenience store in your neighborhood sold securities products, would you drop in to purchase them?

Beginning Thursday, the government will allow companies in all business sectors except banks to buy and sell securities products created by brokerages.

The deregulatory steps are based on the Securities Exchange Law, which was revised in May, and is part of efforts to draw more money out of the nation's personal financial assets -- worth a total 1.41 quadrillion yen -- and into financial markets to revitalize the economy.