Ltd. said Monday that the fast-food hamburger chain's latest price cut, implemented last Monday, has already propelled it to a new one-week record of 30.1 million customers.
Theoretically, that means one out of four people in Japan visited a McDonald's between Aug. 5 and Sunday, the holding company said.
The surge, representing about 25 percent more customers than the previous week, broke McDonald's Japan's previous one-week record of 27.78 million customers, registered in April 2001, the company said. It also racked up sales of 9.345 billion yen -- up 15 percent from the previous week.
The price cut began Aug. 5, when Japan's largest fast-food chain began offering hamburgers for 59 yen, essentially reviving a cut-rate sales campaign it had ended in February.
Under the two-year campaign, McDonald's halved the price of hamburgers to 65 yen on weekdays. But in February, when the price was raised to 80 yen, customers and sales plunged.
Under the latest "Nattoku (satisfaction) Value" campaign, McDonald's is also reducing the prices of its cheeseburgers from 120 yen to 79 yen and halving the price of its hot dogs, to 75 yen.