Following a recent rise in computer component prices, Apple Computer Inc. has decided to increase the price of its iMac computer by 20,000 yen in Japan and $100 in the United States, effective immediately, Steve Jobs, Apple’s chief executive officer, revealed Thursday.
“The price for all flat screens has gone up 25 percent in the last few months,” Jobs said during a keynote address at a crowded Mac computer show that opened earlier in the day at Tokyo Big Sight in Koto Ward.
“This is an industry-wide issue, not just for Apple.”
The revised retail price for a CD-RW model is 179,800 yen in Japan and $1,399 in the United States.
Jobs said the latest iMac computer, which debuted in January, has been “a big hit” in terms of sales and the company is now shipping more than 5,000 units a day worldwide. He added that the firm cannot keep up with demand for the machines.
Apple launched the same day a new version of its iPod digital music player with a 10-Gbyte hard disk. The new model can carry 2,000 songs.
“You can make six round trips between San Francisco and Tokyo, and never use the same song twice with the new 10-Gbyte iPod,” said Jobs.
The suggested retail price of the palm-size product is 62,800 yen in Japan and $499 in the United States. The capacity of the original version of the machine, priced at 47,800 yen and $399, is 5 Gbytes.
Jobs also revealed that Apple will release a Bluetooth connection module for Mac computers in early April in the United States, and in early May in Japan. The product will cost $49 in the U.S. and 6,000 yen in Japan.
Bluetooth is a form of wireless technology that links computers and peripheral devices at a frequency of 2.4 GHz over a range of 10 meters.
The module will allow communication between devices such as cell phones, hand-held personal data assistants and Mac computers, Jobs said.
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