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OSAKA — KVH Telecom Co., a Tokyo-based provider of broadband communications services, announced Thursday the launch of its services here, and President and CEO Rakesh Bhasin said he is confident about his firm’s first operation outside Tokyo.

KVH Telecom will provide a facilities-based fiber-optic network covering Osaka’s key business areas, where the company sees many business opportunities, he said in an interview Wednesday.

“Tokyo is a bigger market than Osaka, but still (Osaka) is a very significant market,” he said, noting that many companies have backup data centers in Osaka in case of any disaster in Tokyo.

Bhasin assumed his current position in February after serving as an executive director at AT&T Corp. and a managing director at Japan Telecom Co.

Established in April 1999, KVH Telecom, a wholly owned subsidiary of Fidelity Investments, has been offering high-speed communications services in Tokyo since November.

By the end of this year, KVH Telecom plans to deploy 100 km of optical networks in Osaka.

Bhasin said he is confident about the firm’s expansion as the company will be playing on the field of its strength.

Specifically, KVH Telecom will target corporate clients including financial institutions and media companies that require stable and secure broadband data transmission and high-speed Internet access.

The company aims to provide highly reliable services by employing a high-speed synchronous optical network (SONET) ring and dense wave division multiplexing (DWDM) redundant optical transmission architecture, which facilitates automatic rerouting when there is any break in the network.

“We are not serving (individual) consumers. We are not offering DSL (digital subscriber line) services,” he said. “We are talking about high bandwidth, high reliability, highly secure network services for the corporate segment — customers like financial institutions and the media. In that area, there hasn’t been much competition other than the incumbent.”

In the Japanese telecom market, competition has been fierce in long-distance services in recent years. Local services, however, have seen little competition due to the dominant presence of the two regional firms of the Nippon Telegraph and Telephone Corp. group. Fees other telecom firms pay to the NTT firms for the use of their networks remains high.

But Bhasin said that he sees some favorable changes in the business environment and that the time is ripe to crack into the market.

“The cost is expensive, and that’s why everybody cannot get in, and that’s why we see value,” he said.

He also said that as KVH Telecom has staffers who come from different industries, the company “understands the needs” of customers and can offer services quickly and meet the demands of customers flexibly.

“If you order services from the incumbent, it takes months. But we will be serving customers within five days,” he said. “Customers see value in speed and flexibility.”

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