As a youth, Masayoshi Toyoda wondered why he was expected to follow in the footsteps of his father in the family business simply because he was the only son, but had no way to express his feelings.
The 34-year-old freelance writer is now the leader of Men's Lib Tokyo, a group he set up in 1995 to enable men to openly discuss the problems and anxieties of "being a man."
The group provides a place for men to recognize distress caused by gender bias and helps men solve their problems by supporting each other.