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WPP Group, the world’s second-largest advertising group, on Thursday launched a new media planning company in Tokyo to offer consulting services on strategic investments in advertisement.

MindShare Japan K.K. was established with a staff of 40 through the merger of media planning divisions of J. Walter Thompson Japan Ltd. and Ogilvy & Mather Japan K.K. Both WPP Group companies, the two each provided a 50 percent equity stake in MindShare, the company announced.

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