Staff writer
What is important to do as an entrepreneur is to sense and catch the trend of the times, said Sachio Semmoto, a Keio University professor and one of the nation's top entrepreneurs.
"Multimedia business, which was burgeoning in the 1980s, has grown into a huge 500 trillion yen market," he said. "Now in the late 1990s, environment-related businesses are emerging as a new trend and may well evolve into a gigantic industry."