Mito, Ibaraki Pref. – With Japan’s bars and restaurants largely empty of revelers during the coronavirus pandemic, craft beer consumption dried up and left owners needing a near-miracle to stop them from having to pour their valuable stocks down the drain.
That was when a long-established craft brewery northeast of Tokyo came to a water-into-wine rescue, in this case discovering a technique to turn soon-to-expire beer into gin.
Due to craft beer’s relatively short shelf life, the revelation meant beer that had been sitting in kegs at bars and restaurants for almost too long could be converted into long-life gin.
The project, dubbed Save Beer Spirits, was launched by Kiuchi Brewery Inc. in Naka, Ibaraki Prefecture, and helped craft beer producers and sellers weather the coronavirus storm.
It also positioned the businesses well for when they are able to quench their customers’ thirsts upon the return of normal life in Japan.
Kiuchi collects the craft beer in kegs from liquor shops, bars and restaurants and puts the product through a two-stage distillation process before converting it into gin. After bottling for distribution, the products are returned, with the business owners only required to pay for delivery.
As of May 21, the company had collected 14,000 liters of beer across 16 prefectures, including Tokyo, Osaka and Hokkaido, which were among Japan’s hardest hit by the outbreak.
Craft beers get their distinctive tastes and aromas from the hops, malt and yeast strains used in the brewing process. They generally stay fresh for up to three months before beginning to spoil. Made with meticulous attention to detail and a focus on flavor and quality, craft beers are produced at small-scale independent local breweries.
For Kiuchi Brewery employee Takashi Torii, 27, it was a matter of answering the industry’s cry for help, with the businesses already financially strapped by closures and facing the further blow of their beer stocks going to waste.
“It was unbearable for me to think about the beer made with our heart and soul being poured down the drain,” said Torii, explaining why he took on the enterprise.
Since gin is distilled like other spirits, such as vodka and whiskey, it has no expiration date.
Kiuchi discovered that its processes and technology could be applied to the gin-making process, as the methods are similar to those it uses to make plum wine from distilled beer.
The company believed it could bring a new twist to enjoying the flavor of gin because it could add the distinctive aroma delivered by the beers’ hops, malt and yeast.
To raise capital, the company utilized the liquor tax law, which allows it to get a refund from the government of 220 yen per liter of beer brought in to generate funds for distillation, bottles and labels.
With an amendment of the law in 1994, small-scale production of beer increased across Japan, and the number of craft beer production licenses, just six at that time, exploded to 395 at the end of March 2019, based on data from the National Tax Agency.
The Sendai-based Tohoku Cafe & Bar Tregion handles craft beer from all over the Tohoku region. It sent 120 liters of its products to Kiuchi Brewery. After closing during the state of emergency, the restaurant reopened, albeit with shorter business hours, from May 11.
“If you think about the feelings of the producers, we are glad this beer did not go to waste. We want our customers to enjoy this even though it is in a different form from the original,” said Kazuya Hashimoto, 35, one of the cafe staffers.
Witch Craft Market, a liquor shop in the town of Ozu, Kumamoto Prefecture, entrusted Kiuchi Brewery with 70 liters of its craft beer that was nearly thrown away.
“At a time when everyone is struggling, we are grateful for this free service,” said Akiko Tanoue, the shop’s 37-year-old owner.
“Compared with craft beer, which has a high unit price, gin can be stocked in a wide range of shops,” she added, reflecting on the hoped-for spike in demand that may eventuate when people can return to their favorite watering holes.
In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.
Your news needs your support
Since the early stages of the COVID-19 crisis, The Japan Times has been providing free access to crucial news on the impact of the novel coronavirus as well as practical information about how to cope with the pandemic. Please consider subscribing today so we can continue offering you up-to-date, in-depth news about Japan.