Japanese food favorites such as udon noodles and sushi are gaining a presence in India, where the country's distribution network and tradition-bound food culture present Japanese entrepreneurs with formidable challenges.
With a growing economy and a population of some 1.3 billion, India's potential is such that Japanese restaurateurs are even planning to woo Indian diners with Japanese-style curry.
Can Japanese cuisine make inroads into the South Asian country? Japanese business owners are game to find out.