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At first glance, Social Good Roasters looks like any other third-wave coffee shop in Japan. Tucked away on a side street in Tokyo’s Kanda neighborhood, the space is a chic, minimalist affair in concrete, wood and shades of gray, with plenty of light streaming in through the floor-to-ceiling windows.

A bright red, cheeky-looking shoebill — the Social Good Roasters’ logo — greets visitors at the door. It’s quiet inside: The music is muted, and the main noise is the gentle rasp of green coffee beans being sorted by the half-dozen people seated around a central table.

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