This month, Lexus held an launch party for a gleaming, expensive new building in New York that is ... a bit ironic.

Intersect By Lexus is a 1,535-square-meter boutique in Manhattan's Meatpacking District, is meant to allow people to "experience" the carmaker's brand without setting foot inside a car.

This is, in theory, a good idea, considering the lackluster cars the Toyota Motor Co. division has been making. If only the space were better put together.