In Japan, a man can order a bottle of Zima at a bar and no one will make snide comments questioning his sexuality.

Considered a commercial success when it was first released in the United States in the 1990s, Zima soon developed a girly image and its popularity fizzled out. Many men avoided it as if it was bottled estrogen. In 2008, Molson Coors discontinued the drink in the United States and the only country in the world that currently sells it is Japan.

Zima is easy to find and is sold almost anywhere: convenience stores, large nightclubs, bar chains such as Hub — the McDonald's of British pubs in Japan — and so on.