• SHARE

In Japan, a man can order a bottle of Zima at a bar and no one will make snide comments questioning his sexuality.

Considered a commercial success when it was first released in the United States in the 1990s, Zima soon developed a girly image and its popularity fizzled out. Many men avoided it as if it was bottled estrogen. In 2008, Molson Coors discontinued the drink in the United States and the only country in the world that currently sells it is Japan.

Unable to view this article?

This could be due to a conflict with your ad-blocking or security software.

Please add japantimes.co.jp and piano.io to your list of allowed sites.

If this does not resolve the issue or you are unable to add the domains to your allowlist, please see out this support page.

We humbly apologize for the inconvenience.

In a time of both misinformation and too much information, quality journalism is more crucial than ever.
By subscribing, you can help us get the story right.

SUBSCRIBE NOW

PHOTO GALLERY (CLICK TO ENLARGE)