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Yosei Ninomiya prepares for the arrival of spring much earlier than most people each year, beginning as soon as the new year holiday season comes to a close.

By mid-January, the employee in the sales promotion division at Tokyu Hands’ Shinjuku branch is busy putting the finishing touches on a section dedicated to hay fever products. For its 2014 collection, the retailer has assembled more than 100 types of masks, 100 types of glasses and a total of 300 products related to pollen.

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