Fly to Middle-earth with official ‘Hobbit’ airline Air New Zealand; Aeromexico orders 100 Boeing aircraft; Cathay launches digital magazine

New Aeromexico planes

Mexican carrier Aeromexico announced that it has placed an $11 billion order for 100 Boeing airplanes.

Aeromexico ordered 90 Boeing 737-8 MAX and 10 Boeing 787-9 Dreamliner aircraft, which represents the biggest aircraft investment by a Mexican airline in history.

The movement also solidifies Aeromexico’s position as one of the leading airlines in Latin America, becoming the first airline in the region to be operating these new-generation airplanes.

The new airplanes offer the latest improvements in comfort and technology, including personal touch-screen entertainment systems, bigger windows, and more room between seats and for hand baggage, among others.

The Dreamliners will begin arriving next summer and the 737 MAX 8 aircraft will be delivered starting in 2018.

For more information, visit www.aeromexico.com.

Official ‘Hobbit’ airline

Air New Zealand has become the official airline of Middle-earth with the announcement of a global two-year, two-movie partnership with the upcoming films on “The Hobbit” directed by New Zealand’s own Peter Jackson.

The New Line Cinema and Metro-Goldwyn-Mayer films are based on J.R.R. Tolkien’s book of the same name. Since the announcement by Air New Zealand, Jackson and the studios announced late last month that “The Hobbit” will have three parts instead of two.

As part of the two-year partnership, Air New Zealand passengers to and from the U.K. and North America can look forward to flying on two film-branded Boeing 777 aircraft, enjoy a very special edition of the in-flight safety video and take part in a wide range of upcoming promotions and experiences.

New Zealand has been established as the home of Middle-earth since Jackson’s “The Lord of the Rings” film trilogy was mostly shot there. This partnership follows on from the success of Air New Zealand’s relationship with “The Lord of the Rings” trilogy in raising New Zealand’s profile as an international travel destination.

For more information, visit www.airnewzealand.com.

Digital Cathay magazine

Cathay Pacific Airways has sought to extend its brand presence beyond the cabins of its airliners with the launch of a digital edition and companion to its inflight magazine, Discovery.

Digital Discovery is available for download as a digital HTML5 magazine and an iPad app. Custom-built for Cathay by ACP Magazines, the e-version is optimized for use across all devices from smartphones to iPads, Kindles and desktop computers.

The print version will continue to be available on board Cathay Pacific flights for readers to peruse.

Extending the in-flight magazine into a full-fledged travel and lifestyle publication and travel guide, the bilingual digital publication contains downloadable guides to the cities where Cathay Pacific flies, with up-to-date information on hotels, bars, restaurants and tourist spots.

For more information, visit www.cathaypacific.com.