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Say goodbye to your waistline: Ben & Jerry’s is back in Japan — and this time the world-famous ice-cream brand means business.

On April 14, Ben & Jerry’s will open its very first Scoop Shop in Japan, housed in the Omotesando Hills complex at the classier end of Tokyo’s chic Harajuku shopping district. The intention is clear: to present Ben & Jerry’s as a luxury brand.

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