Recession hit restaurants and bars all over Japan are actually giving away free drinks and food, in a desperate effort to attract new customers. In the new penny-pinching climate, normal discounts just don’t cut it with many and customers are now looking out for free offers, half-price discounts or bars that charge only ¥300 per drink or dish.
The free drink offer is becoming increasingly popular in izakaya’s (Japanese pubs) where a free glass of shochu can get evening rolling. Shochu is a clear liquor made from rice, sweet potato or barley; cheap for the establishment to supply, it’s fairly potent (around 25% alcohol) and is a good way to get customers to loosen their purse strings. However, there are places that offer other drinks. Wall Bar Dining are giving away free glasses of beer and Izakaya Kakumei in Ginza, which opened June 4, offers not only free shochu but sake and umeshu (plum wine) as well.
Unlimited free snacks are also a good way to attract new business. Standing bar Q in Ebisu is offering free tabehodai (eat all you can) homemade smoked bacon. As soon as you enter the store you’re given a large platter of the stuff and invited to pig out – pun intended. Steak Burger and Salad Bar Ken, which opened in May this year, offer limitless servings of curry for customers who order steak.