The development of social networking sites over the past decade has been one of evolution. Sites have boomed and busted, battling for number of users by adding features and functions or marketing to different audiences. Despite recent outrage about privacy settings, the clear winner has been Facebook, with over 400 million users, and the success of outside applications on the platform has pushed Mixi, a Japanese social networking site, to create its own set of applications.
Mixi is an invitation-only networking site where users can create profiles. While Facebook and other sites like LinkedIn rely on users creating a more or less accurate online representation of themselves, Mixi users often obscure their identity and avoid posting pictures of themselves. They then participate in Communities and Groups, having discussions about interests (such as fashion trends like “Forest Girls” and “Witch Girls,” as discussed previously) and interacting with friends.