Xbox 360 vs. PlayStation 3, Microsoft vs. Sony, DVD vs. Blu-ray -- there's a glimpse into the world of the hardcore game community. Tech talk and brand loyalty create enough static to scare away normal people who just want to play some games in their free time.
Regardless, the struggle for the video game throne has immobilized Microsoft and Sony as each company strives to best each other with deeper online services, faster processors and flashier games. While exciting for gaming enthusiasts, this fierce battle has driven down profits and is alienating casual gamers.
In Japan at least, it appears that casual gamers have found a new home with the Nintendo DS handheld gaming unit. This cleverly designed, dual-screen machine provides players with a comforting cocktail of new game concepts and nostalgia that has shocked the industry. Sales of Nintendo DS hardware and software have both rocketed to the top, leaving behind the new Sony PlayStation Portable and Microsoft Xbox 360.