At the Imperial Hotel in Tokyo, Ignatius Cronin holds the title of director of international public relations. His brief covers "everything from checking the level of English used everywhere inside the hotel and in its promotional materials and in-house magazine, to news releases and consultation on interiors, to assistance in event planning," Cronin said.
It is now 30 years since Cronin accepted employment with de Grassi and Associates, the oldest non-Japanese PR firm in Japan. "My favorite client then was the Imperial Hotel, whose fabulous old Wright building had amazed me. I eventually bought de Grassi and Associates, changed the name to my own, and began specializing in hotel and restaurant industry PR and design."
The incorporation of graphic design and art direction gives his work flair and individuality. He has original ideas, the eye to appreciate and the talent to deliver.